Journalism : Feature writing and lead writing

Hello readers!

What is Feature Writing?

A feature is a typically longer than a standard news story. It’s written in a different style, typically with more detail and background based on more extensive research than would be required to simply report a news event.

" A feature is often defined by its length and style, not necessarily its subject matter. "

Style : Features humanize events and issues rather than make a recitation of facts.

A news report might be “Just the facts, ma’am.” Your feature will be friendlier, though not at the risk of solid facts and research.

Feature Writing

Feature Writing Begins with two important factors:

your topic and how much space you can devote to it, your assigned word count. You must work within this parameter, which means you can’t stray off topic. You should, however, go into as much depth as possible. This usually includes conducting interviews and gathering background information.

For example, a news report might read: “Witnesses report that the pipe burst at 1:32 p.m.”

What is lead Writing ?

A lead is an opening paragraph that gives the audience the most important information of the news story in a concise and clear manner, while still maintaining the readers' interest.

How to Write a Lead?

In journalism, the beginning sentences of a news story are everything. Called leads or “ledes,” they must convey essential information, set the tone and entice people to continue reading.

Tips for Writing Leads :

The Five W’s and H
Keep It Short
Keep It Simple
Write in Active Voice
Structure Your Lead Properly
Understand the Context
Be Honest

Thank u

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